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Prole is an agency associated to Grupo Profissionais de Propaganda Reunidos (Group of Advertisement Professionals) – the Group PPR, which also has two other agencies, NBS and Quê Comunicação. The three agencies have their own style, goals and budget, and the areas of Creation, Attendance, Strategic Planning and Production work in an independent way, ensuring the agility and dedication in the customer service. The Media Research, Administrative, Financial, and Human Development areas are organized as service providers’ cores which work for the three agencies. Group PPR was created in 2003 by the Director Partners Otto de Barros Vidal Jr, Roberto Tourinho and Cyd Alvarez, and has a solid and trustable structure. Today, it’s the 15th agency in Meio & Mensagem periodical ranking of agencies.
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May 2011 was the beginning of an important step in Prole’s history. Through an operational agreement with the agency AKPD, the company now has bureaus in Chicago and New York. AKPD, on the other hand, has free access to Prole’s offices in Rio, Sao Paulo and Brasilia. Headed by David Axelrod, AKPD drove the campaign that took Barack Obama to the USA Presidency and has become a reference in political marketing. For Prole, the partnership with AKPD is not only an opportunity of expansion, but also the conviction that the knowledge exchange between the two agencies will provide their customers with more capacity of action in a market in frequent change.
