Prole

Rio Local Government Due to the Olympic Games Rio 2016, the local government of Rio develops works of intervention in the city, leaving an important legacy for the population, besides working in areas such as health, transportation and social development. As the advertising agency o the city government, Prole communicates Rio’s transformation into a fairer, more developed and integrated city.
AfroReggae One of the most successful experiences of social and cultural action targeting young people under risk situation, the entity was founded in 1993, aiming to value the Afro-Brazilian culture and to integrate the slums to the rest of the city through artistic and sports activities. Prole is Afroreggae’s partner in actions such as Desafio da Paz (Peace Challenge), which contribute for the construction of a new, fairer and more integrated Rio de Janeiro.
Santander Third private bank in Brazil and first among the international banks, Santander Brazil has more than 6.7 million clients. Santander wants to associate its brand to Rio city, and Prole was chosen for this mission, helping in the insertion of the bank’s brand in truly carioca projects.
Rio Government With the slogan “Adding Strengths”, Rio de Janeiro state government has been implementing brands of management, which represent relevant changes in the lives of people who live in the state. As advertising agency of the government, Prole acts in the consolidation of its projects and development of its management brands.
BRF Brasil Foods Giant corporation created from the association between the companies Sadia and Perdigão, BRF had its merger announced in 2009 and approved in 2011 by CADE (Administrative Council for Economical Defense). Prole has created the merger strategy and today is responsible for its institutional marketing.
Citrus National Association of Citric Juice Exporters, founded in 2009 by the largest producers and exporters of citric juices and byproducts. Prole performs a brand management work for the association within the country and abroad and also develops a multiplatform campaign targeting young people, with the goal to increase the international consumption of a typical Brazilian beverage: orange juice.
ABIEC Created in 1979, the Brazilian Association of Meat Exporter Industries – ABIEC – is today the main representative of the sector in the international area of commercial regulation, sanitation requirements and market opening. Prole has started to manage the association’s branding with the goal to show that cattle rising and export of meat in Brazil can align technology and sustainability.
Única Union of Sugarcane Industry, it’s the largest representative organization of the sugarcane and bioethanol of Brazil. Today, Prole develops a communication strategy for the association which aims to clarify the promotion of Bioelectricity, a clean and renewable energy produced from sugarcane waste.
MTV TV Channel American who revolutionized the music industry in the 80's and was released in Brazil in 1990. Prole produced in partnership with MTV Brazil the tv program RockGol in Morro dos Prazeres and MTV Summer 2011.
Endeavor Established in Brazil since June 2000, Endeavor operates in 11 countries and promotes entrepreneurship as a tool for economic development. Prole produced in partnership with Endeavor the Global Entrepreneurship Week, which took place in Rio, at November 2011.
Puma Multinational sports equipment company founded in 1948, provides uniform for 16 national teams and more than 50 football clubs in the world. In 2012 Puma became responsible for developing and delivering all sports material for Botafogo. Prole created communication and innovative marketing strategies to promote this partnership.
Xuxa Produções Founded in November 1982, the company belongs to the holding Xuxa Corporation International and handles all matters related to Xuxa Meneghel's career. Prole developed for the company an action plan to associate the issue of sustainability to the brand in innovative ways. The kickoff of "Project X+" will take place in Rio +20 international conference.
CBN The current generation wants to consume high quality information from reliable sources, but also seeks to produce content and discuss it. CBN has been a pioneer in its field, bringing in their DNA a history of credibility, neutrality and critical analysis. The story of a radio station that "plays the news". In order to once more play a leading role in the process of change, Prole has drawn a strategy of repositioning of the brand.